Publications

420

Health promotion: Strategy for the African Region

Health promotion is defined in the Ottawa Charter for Health Promotion (1986) as the process of enabling people to increase control over,and to improve,their health. The fact that the ultimate outcome of effective health promotion interventions is a healthy and productive generation makes it a socially justifiable investment that leads to improved social and economic development. The Ottawa Charter identifies the prerequisites for individuals and communities to attain optimal health outcomes such as peace, shelter, education, food, income, stable ecosystem, sustainable resources, social justice and equity.