Implications of social media misinformation on COVID-19 vaccine confidence among pregnant women in Africa

Implications of social media misinformation on COVID-19 vaccine confidence among pregnant women in Africa

Highlights

  • Misinformation on social media regarding coronavirus disease 2019 (COVID-19) poses a significant threat to public health as it has the potential to exacerbate public health issues by encouraging disease spread amongst pregnant women.

  • Adverse pregnancy-related complications indicate the urgent need for interventions such as accelerated vaccine rollout and reinforced vaccine uptake awareness efforts.

  • By ensuring global collaborations, online awareness campaigns, research, and funding directed to understanding gender-focused vaccine hesitancy, the healthcare burden from COVID-19 can be ameliorated.

Abstract

It has been over a year since the World Health Organization (WHO) declared the outbreak of COVID-19 as a Public Health Emergency of International Concern and subsequently a global pandemic. The world has experienced a lot of uncertainty since then as we all get used to this new ‘normal’ with social distancing measures, lockdowns, the emergence of new variants, and an array of hope with the development of vaccines. Having an abstract understanding of vaccine delivery, public perceptions of vaccines, and promoting acceptance of vaccines are critical to tackling the pandemic. The advent of the pandemic has led to the emergence of an ‘infodemic’ or rampant misinformation surrounding the virus, treatment, and vaccines. This poses a critical threat to global health as it has the potential to lead to a public health crisis by exacerbating disease spread and overwhelming healthcare systems. This ‘infodemic’ has led to rising vaccine hesitancy which is of paramount concern with the WHO even identifying it as one of the ten main threats to Global health almost 2 years before the approval of COVID-19 vaccines. Pregnant African women are one of the most vulnerable population groups in a region with an already burdened healthcare system. Currently, there isn’t ample research in the literature that explores vaccine hesitancy in this subpopulation and the impact of social media misinformation surrounding it. The aim of this paper is to highlight the implications of this ‘infodemic’ on the pregnant African population and suggest key recommendations for improved healthcare strategies.

1. Introduction

It has been over a year since the World Health Organization (WHO) declared the outbreak of COVID-19 as a Public Health Emergency of International Concern and subsequently a global pandemic. The world has experienced a lot of uncertainty since then as we all get used to this new ‘normal’ with social distancing measures, lockdowns, the emergence of new variants, and an array of hope with the development of vaccines. Having an abstract understanding of vaccine delivery, public perceptions of vaccines, and promoting acceptance of vaccines are critical to tackling the pandemic and protecting vulnerable populations worldwide. As of October 13, 2021, there were more than 6 million confirmed cases and 148,000 reported deaths in Africa which is likely to be a profound underestimate of the actual figures due to the low testing capacity in the region.

The advent of the pandemic has led to the emergence of an ‘infodemic’ or rampant misinformation surrounding the virus, treatment, and vaccines. This poses a critical threat to global health as it has the potential to lead to a public health crisis by exacerbating disease spread and overwhelming healthcare systems. This ‘infodemic’ has led to rising vaccine hesitancy which is of paramount concern with the WHO even identifying it as one of the ten main threats to Global health almost 2 years before the approval of COVID-19 vaccines. Africa remains to have some of the lowest vaccination rates globally with an overall figure of only 4.4% fully vaccinated compared to 66% in the UK.

Pregnant African women are one of the most vulnerable population groups in a region with an already burdened healthcare system. Currently, there isn't ample research in the literature that explores vaccine hesitancy in pregnant African women and the impact of social media misinformation surrounding it. The aim of this paper is to highlight the implications of this ‘infodemic’ on the pregnant African population and suggest key recommendations for improved healthcare strategies.

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For Additional Information or to Request Interviews, Please contact:
Sergio Ceccini

Infodemic Management Officer
WHO Regional Office for Africa
E-mail: cecchinis [at] who.intdata-auth="NotApplicable" data-linkindex="1" rel="noopener noreferrer" target="_blank"
Tel: +32471439127