Monitoring Alcohol Marketing in Africa MAMPA Project
To support governments decide on what measures to take regarding alcohol advertising, it is essential to provide insight into the impact of advertising, specifically in terms of volume, frequency, and content of alcohol advertising and promotion. The study on alcohol marketing was commissioned by the WHO Regional Office for Africa in 2010 and its findings generated data on alcohol advertising and promotion in Uganda, Nigeria, Ghana and Gambia. The content of advertisements and marketing styles appeal to young people. The results underline the need for countries to strengthen policy and legislation to restrict alcohol marketing.