Banjul, 21 February 2014 -- The Ministry of Health & Social Welfare in collaboration with the World Lung Foundation in New York, and with the technical support of the WHO Country Office, launched on Wednesday, 19 February 2014, the first-ever national mass mediacampaign to warn people about the harmful effects of tobacco.
Intended to show the harmful effects of tobacco, the campaign uses two spots: ‘Cigarettes Are Eating You Alive’ and “Coughing Child”. These will be aired on radio stations and displayed on billboards in all regions of the country for eight weeks.