Freetown, Sierra Leone – Today, senior media executives gathered for a crucial meeting convened by the National Public Health Agency (NPHA) and the World Health Organization (WHO) to strengthen Sierra Leone’s response to the ongoing mpox outbreak. With over 4,000 cases reported, the meeting underscored the essential role of the media as active partners in halting the spread of this preventable disease.

Mpox primarily spreads through close physical contact, but its impact is magnified by fear, misinformation, and silence. While health workers continue to care for patients and contain the virus, trusted media voices are critical in tackling stigma, educating communities, and driving prompt action.

“You and the media houses you lead are visible partners in the national response to this deadly but treatable disease,” emphasized Dr George Ameh, WHO Representative in Sierra Leone. “The public trusts your voice. Through your platforms, we can confront rumours, dispel fear, and deliver accurate, life-saving information.”

From radio programs addressing myths to television interviews explaining preventive measures and articles urging early care-seeking, the media’s reach can determine the difference between containing the outbreak and allowing it to escalate.

During the meeting, participants received the latest updates on mpox transmission and the national response led by the Government, WHO, and partners. Discussions focused on strengthening collaboration to ensure communities are better informed, empowered to seek care promptly, isolate when necessary, and call health hotlines without fear or stigma.

“Outbreaks start and end in communities,” noted the NPHA Deputy Director Dr. Mohamed Vandi, a reminder that defeating mpox relies on collective action. The media’s ability to foster trust, reach diverse audiences, and encourage action is indispensable in breaking the chain of transmission.

As a key outcome of the meeting, the media has taken a proactive stance in supporting mpox messaging. Media houses committed to offering free airtime for talk shows, DJ mentions, and jingles to raise awareness. These initiatives are already underway, reflecting the sector’s strong commitment to the response. Additionally, a dedicated WhatsApp group has been established to facilitate regular communication, enabling media partners to receive and share up-to-date, accurate mpox information with their audiences.

While case numbers may be declining, the meeting reinforced that the fight is not yet over. Sustaining progress requires vigilance and informed communities working together to protect every family and neighbourhood.

The gathering highlights the media’s critical role in keeping communities informed and halting the spread of mpox. With accurate information in trusted hands, Sierra Leone can sustain the progress made and end this outbreak.