The objective of the programme is to increase the capacity of Member States to use health promotion strategies to address the board determinants of health and assist communities gain control over, and improve their health through integrated actions.

The functions are to support Member States of the Region:

• To strengthen institutional capacity for health promotion policy and implementation,
• To contribute to the required human resources development,
• To strengthen health promotion operational research, documentation and sharing of best practices;
• To mobilize resources for health promotion with specific focus on community interventions,
• To undertake advocate for use of health promotion in health,
• To reinforce or build partnerships, networks and alliances for integrated health action.